Twistee Treat has become a beloved symbol of nostalgic Americana since its founding in 1983. Recognized instantly by its whimsical 25-foot-tall fiberglass cone-shaped buildings, Twistee Treat isn’t just an ice cream shop—it’s a roadside landmark. With over 35 locations primarily in Florida and Texas, the brand has cultivated a dedicated fan base that stretches across generations.
Soft Serve, Hard to Beat
What keeps people coming back isn’t just the Instagrammable exterior, but the crave-worthy soft serve inside. Twistee Treat is best known for its rich, creamy soft-serve ice cream offered in vanilla, chocolate, and twist, as well as its wide range of toppings, sundaes, milkshakes, and slushies. Favorites include the classic dipped cones, banana splits, and their indulgent hot fudge brownie sundae. The product quality and consistency are key to the brand’s decades-long success.
A Community-Centered Dessert Destination
Twistee Treat also serves as a local gathering spot, with many of its locations hosting neighborhood events or fundraisers. Its family-friendly atmosphere and nostalgic design make it an inviting stop for both spontaneous summer treats and celebratory desserts. The brand’s bright, playful aesthetic has helped it stand out in a competitive frozen treat market.
Staying Sweet in a Modern World
While Twistee Treat holds tightly to its retro roots, it’s also evolving. Many locations now offer online ordering and updated point-of-sale systems, merging charm with convenience. Despite its growth, the brand has remained consistent in its mission: to deliver fun, quality, and a little bit of magic in every swirl. Whether you’re discovering it for the first time or reliving childhood memories, Twistee Treat is more than a dessert stop—it’s a joyful experience that never goes out of style.
You can visit the Melbourne location at 1924 N. Wickham Road, Melbourne, FL 32935, open Sunday–Thursday from 1:00 PM to 10:30 PM and Friday–Saturday until 11:00 PM for your next soft-serve fix.
